PhD in Management—Marketing

Doctoral study in Marketing at Owen offers students an exceptional opportunity to develop their research interests in the related fields of consumer behavior and marketing strategy. Our faculty has expertise in the areas of consumer decision making, advertising and emotions, satisfaction and loyalty, new products, preference development, brand symbolism and social networks and it boasts past editors of two premier publications, the Journal of Consumer Research and the Journal of Consumer Psychology.

The PhD in Marketing equips students to carry out original research in the field of marketing—going beyond the MBA program, which communicates basic principles of managerial behavior. Marketing PhD students at Vanderbilt critically evaluate current marketing and consumer behavior models, become proficient in advanced statistical analysis techniques and gain experience developing new research topics.

For more information, contact the PhD in Marketing Faculty Advisor:

Steve Hoeffler

Associate Professor of Marketing
615.322.2995

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