The Owen marketing faculty is diverse in its knowledge; our areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research and new products.
The marketing program is flexible, offering students a wide variety of electives beyond the Concentration requirements.
General requirements: one consumer psychology course, one quantitative marketing research course, plus four additional marketing elective courses (for a total of 6 courses, 12 credit hours).
Required Courses
ONE of the following consumer psychology courses:
And the following quantitative marketing research course:
Electives
Students must take four courses from the following to complete 8 additional hours. (Or a course listed above that is not used to meet the 4 hour requirement):
